TikTok is introducing a updated setting that permits them to reduce the quantity of AI-created content appearing in their feeds. This move comes as the company revealed that it now features over 1 bn content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a full-scale rollout. This development comes amid a rise in AI-generated material, driven by recent video-generation tools.
The Broader AI Trend
Recent reports that approximately 10% of the fastest-growing channels on a competing service only show content made by AI. A large amount of this content is deemed mass-produced AI material, a label for poor-quality, bulk-generated content that is frequently nonsensical or dreamlike.
Our research shows that many people like content made with AI tools, including digital art to educational videos, and we intend to give people the power to see more or less of that, based on their own choices,” stated a spokesperson.
AI on the Platform
The service disclosed that there are currently 1.3bn videos on its network tagged as AI-generated. Overall, more than 100 m pieces of content are uploaded to the service every day, making clips made by AI a relatively small percentage of its total content library.
User Control Features
Users will be capable of decrease or raise the level of AI content they see by using the “manage topic” setting in the application and picking “AI-generated content”. Other topics that currently be modified under the tool cover politics, style, aesthetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate creators to identify “realistic” AI-made content, and it forbids dangerous deepfakes of well-known individuals or emergencies. Any believable AI video that is without a tag can be taken down under its user guidelines.
Furthermore, the platform will now apply an artificially created label to content created with its proprietary AI systems, or detected by an cross-platform project for recognizing artificial media. This step is designed to deter users from attempting to bypass the labeling process.
Responsible AI Funding
The platform is furthermore introducing a two million dollar awareness program for professionals and organizations to create informative material about responsible artificial intelligence. This project will benefit educational bodies specializing in teaching computer science.
Content Safety Approach
TikTok has defended its safety measures, during controversy over intentions to make redundant hundreds of content moderators in Britain. The company is planning to cut 439 jobs in its trust and safety team in the UK capital, with labor groups and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official clarified that people-led review would remain essential, but artificial intelligence can shield workers by filtering out the most graphic content ahead of it gets reviewed by humans. TikTok reported a significant reduction in disturbing and violent content handled by safety staff over the previous year due to the use of its machine learning processes.
It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is proving valuable process content quickly.”
